Apple 2.0

Covering the business that Steve Jobs built

iOS favored over Android, even without new iPhone -- Survey

July 18, 2011: 11:55 AM ET

If the iPhone 5 is a hit, Apple could be poised for "extraordinary growth," says ChangeWave

Click to enlarge. Source: ChangeWave research

Despite the continued dominance of Android in the marketplace, there are several nuggets of good news for Apple (AAPL) in the results of a ChangeWave survey of mostly (86%) American early adopter types released Monday.

  • The iPhone continues to get the highest satisfaction marks (70% "very satisfied") compared with Google's (GOOG) Android (50%), Microsoft's (MSFT) Windows OS (27%) and Research in Motion's (RIMM) BlackBerry (26%).
  • iCloud seems to have made owners of Apple products more likely (29%) to buy Apple. Even non-Apple owners say they are more likely (13%) to swing Cupertino's way now that iCloud has been announced.
  • Despite the lack of a new iPhone, iOS got bumps in March and June in the mobile operating system preference chart posted above. ChangeWave Research head Paul Carton attributes this to the launch in March of the iPhone for Verizon. And although the increases are not as large as the ones that accompanied the 2008 launch of the iPhone 3G or the 2010 launch of the iPhone 4, they bode well for Apple.

"Apple is poised for extraordinary growth when the next iPhone arrives," he told Fortune. "Assuming it works."

The results come from a survey of 4,163 consumers conducted from June 6-15. They were summarized in a press release issued Monday.

Below: More charts from the survey, including one, exclusive to Fortune, that shows how strong the preference for Verizon (VZ) is over AT&T (T).

Source: ChangeWave research.

Source: ChangeWave Research

Source: ChangeWave Research

Source: ChangeWave Research

Note: ChangeWave is now part of The 451 Group. The full report is available here for $1,500.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.