Today in Tech: Netflix changes plans and pricing

July 13, 2011: 3:30 AM ET

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* Netflix announced changes to the low end of its pricing scheme. The "all-you-can-eat" DVD and streaming plan for $9.99 was split into two separate plans: $7.99 for unlimited streaming (no DVDs) and $7.99 for unlimited DVDs, one disc at a time (no streaming). That means if you want to keep streaming and renting DVDs, you'll need to pony up 60% more moving forward, or $15.98 a month. Colleague Dan Primack argues the changes will hurt the Postal Service, since Netflix's expenditures on DVD postage made up roughly 20% of the Postal Service's first-class "flats" last year. (Netflix and Fortune)

* Electronic Arts agreed to acquire PopCap Games, maker of Plants vs. Zombies and Bejeweled, for a deal worth upwards of $1.3 billion. (Fortune)

* Everyone's favorite consumer-facing file-syncing service, Dropbox, is reportedly raising between $200 million and $300 million at a valuation of between $5 billion and $10 billion. (TechCrunch)

* Bluetooth headset maker Jawbone just closed a $70 million round of funding from J.P. Morgan Asset Management, bringing the company's funding total to $170 million. (All Things D)

* Pandora will start rolling out a new HTML5-based redesign later this week, and based on these screengrabs, users are in for a treat. (TechCrunch)

* Engadget nabbed a sitdown with Stephen DeWitt, HP's new head of WebOS global business, who among other things, brushed off those negative TouchPad tablet reviews. (Engadget)

* Why Color's recent executive departures are a lesson in lean startup philosophy. (ReadWriteWeb)

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About This Author
JP Mangalindan
JP Mangalindan
Writer, Fortune

With a background in consumer products and pop culture trends, JP Mangalindan has brought his ability to spot the next big things to his coverage of the tech industry for Fortune.com, writing on topics as diverse as the evolution of net neutrality and the influence of social media. A graduate of Fordham University, Mangalindan has written for GQ, Popular Science, Entertainment Weekly, and nymag.com. He lives in San Francisco.

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