Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs' bio gets a new title

July 5, 2011: 6:15 PM ET

"iSteve: The Book of Jobs" was the publisher's idea. The author had second thoughts.

Amazon still doesn't have the title quite right

The first biography of Apple's (AAPL) CEO to get Steve Jobs' blessing -- and cooperation -- hasn't yet been published. Or even finished. But it's already made it (briefly) into the top 50 on Amazon's bestseller list. And it's already undergone its first revision.

It's got a new title.

The old one, iSteve: The Book of Jobs, was chosen by Simon & Schuster's publicity department. The author, Walter Isaacson, was never quite sure about it. His wife and daughter, however, were. They thought it was too cutesy. And now Isaacson has persuaded his publisher to go with something simpler and more elegant:

Steve Jobs By Walter Isaacson.

The book is scheduled to be published on March 6, 2012, and is available for pre-order from Amazon (which still doesn't have the title quite right).

Isaacson is the president of the Aspen Institute, the former chairman of CNN and the former managing editor of Time Magazine. His previous biographies include Kissinger: A Biography (1992), Benjamin Franklin: An American Life (2003) and Einstein: His Life and Universe (2007). See The man who won Steve Jobs' trust.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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