Apple 2.0

Covering the business that Steve Jobs built

Apple's iPad rules the Web

July 4, 2011: 12:32 PM ET

Tablets are becoming increasingly visible on the Internet. 96.8% of them are iPads

Click to enlarge. May data from Net Applications. Chart: PED

On Sunday we reported on a Net Applications' survey for June that found Apple (AAPL) devices were responsible for more than 60% of U.S.-based mobile Web browsing -- 35.2% of it on iPhones and 25.5% on iPads. See here.

Today we want to drill a little deeper into Net Applications' tablet data.

In their report for May they found that tablet computers were responsible for 0.95% of Web browsing among their clients' sites -- not just in the U.S. but worldwide -- and that 96.8% of that traffic was coming from iPads.

Last week the Web analytics firm reported that the iPad's share alone of all Internet browsing had passed 1%, and that in the U.S. it is now 2.1%.

The competition -- chiefly from Samsung, Motorola (MOT) and Research in Motion (RIMM) -- is negligible.

Below: A fever chart showing how the iPad's global share has grown.

June data from Net Applications. Chart: PED

From Net Applications: "We collect data from the browsers of site visitors to our exclusive on-demand network of live stats customers.  The data is (sic) compiled from approximately 160 million visitors per month."

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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