Apple 2.0

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New iPad ad: Watch a newspaper, see a phone call

June 18, 2011: 10:04 AM ET

Apple's latest TV ad pitches the iPad as a synesthesia machine

Source: Apple Inc.

Synesthesia, according to my computer's dictionary, is a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.

That, according to the Apple (AAPL) ad that debuted on primetime TV Friday night, is what the iPad does.

The copy:

"Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.  Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there's this."

Via MacRumors. YouTube version below the fold.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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