Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs video: The stock will take care of itself

June 17, 2011: 12:37 PM ET

In a rare 1997 Q&A, Steve Jobs talks about killing products, taking lumps and saying "no"

Jobs at WWDC 1997. Source: superapple4ever

I don't known where he found it, but a YouTube user who calls himself superapple4ever has put his hands on a video of Steve Jobs doing a Q&A at the end of Apple's (AAPL) 1997 Worldwide Developers Conference -- his first after he returned to the company.

The full video, posted here, runs for more than an hour, with Jobs doing most of the talking. He takes the stage to a standing ovation at the 1:40 mark.

But the most relevant section today, given what's been happening to Apple's share price lately, is the section between the 6- and 9:15 minute marks, where he talks about Apple taking its lumps in the press and on Wall Street.

His investment advice (but not necessarily ours): "When you get up in the morning and the press is selling Apple short, go out and buy some shares. That's what I would do. That's what I have done."

We've clipped out that section of his performance and pasted it below the fold. (Check out the funky patched jeans!)

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email Philip
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.95 -0.16 -1.97%
Microsoft Corp 31.27 -0.17 -0.54%
Ford Motor Co 12.28 -0.25 -2.00%
General Electric Co 19.39 0.17 0.88%
Citigroup Inc 32.36 -1.00 -3.00%
Data as of Feb 22
Index Last Change % Change
Dow 12,938.67 -27.02 -0.21%
Nasdaq 2,933.17 -15.40 -0.52%
S&P 500 1,357.66 -4.55 -0.33%
Treasuries 2.00 -0.04 -1.96%
Data as of 5:26am ET
Most Popular
AT&T CEO pay docked $2 million for T-Mobile debacle
 
PC slump kills HP and Dell's bottom lines
 
The spectrum war's winners and losers
 
Chris Christie to Warren Buffett: Just 'shut up'
 
Home prices at lowest point in more than 10 years
 
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Powered by WordPress.com VIP.