Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs video: The stock will take care of itself

June 17, 2011: 12:37 PM ET

In a rare 1997 Q&A, Steve Jobs talks about killing products, taking lumps and saying "no"

Jobs at WWDC 1997. Source: superapple4ever

I don't known where he found it, but a YouTube user who calls himself superapple4ever has put his hands on a video of Steve Jobs doing a Q&A at the end of Apple's (AAPL) 1997 Worldwide Developers Conference -- his first after he returned to the company.

The full video, posted here, runs for more than an hour, with Jobs doing most of the talking. He takes the stage to a standing ovation at the 1:40 mark.

But the most relevant section today, given what's been happening to Apple's share price lately, is the section between the 6- and 9:15 minute marks, where he talks about Apple taking its lumps in the press and on Wall Street.

His investment advice (but not necessarily ours): "When you get up in the morning and the press is selling Apple short, go out and buy some shares. That's what I would do. That's what I have done."

We've clipped out that section of his performance and pasted it below the fold. (Check out the funky patched jeans!)

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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