Apple 2.0

Covering the business that Steve Jobs built

Apple's share price inside the reality distortion field: $376.13

June 12, 2011: 10:52 AM ET

Steve Jobs may not care about his company's stock price, but someone in Cupertino does

Forstall with fantasy stock price. Click to enlarge.

Here's a piece of Apple (AAPL) keynote trivia spotted by a keen-eyed member of Investor Village's AAPL Sanity board who calls himself the silver_Fox.

At the 45:11 mark in Monday's Worldwide Developer Conference keynote presentation, in the middle of Scott Forstall's canned demo of iOS 5's new notification feature, a stock ticker popped up that showed Apple trading at more than $376 a share.

Forstall might wish that were true. According to an SEC Form 4 dated March 24, 2010, he owns 43,137 shares.

Actual price, via NASDAQ

But a couple minutes later, during his live demo, a real stock ticker scrolled by showing Apple's actual midday Monday price: $340.15.

By the end of the week -- when Apple closed at $325.90 -- even that looked good.

Video of the keynote is available on iTunes and at Apple's website here. For more on the stock's post-WWDC performance, see Apple's 5.7% drop last week was par for the course.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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