Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs bio available for pre-order 8 months early

June 5, 2011: 7:45 AM ET

The unpublished book is already climbing fast on Amazon's best-seller lists

Click to enlarge. Source: Amazon

Talk about stoking the fires of publicity.

Word that Steve Jobs had agreed to cooperate with Walter Isaacson, a former managing editor of Time Magazine (and my former boss), on an authorized biography first leaked out 16 months ago. (See The man who won Steve Jobs' trust.)

Two months ago, Simon & Schuster announced that the book, which Isaacson started working on in 2009, would go on sale in early 2012.

Now, with journalists flying to San Francisco from all over the world to hear Jobs deliver the keynote address Monday at Apple's (AAPL) Worldwide Developers Conference, Amazon has listed iSteve: The Book of Jobs as available for pre-order (and two-day shipping) nearly eight months before its official pubdate of March 6, 2012. Cost: $19.80, $10.20 (34%) off the $30 list price. Kindle edition: $14.99.

The play for publicity seems to be working. By Sunday afternoon, the unpublished work was already ...

  • #47 in Books (Click here to watch its progress)
  • #1 in Books > Biographies & Memoirs > Professionals & Academics > Business
  • #1 in Books > Business & Investing > Biography & History
  • #1 in Books > Science > Technology

Below: Amazon's book blurb.

Product Description

From bestselling author Walter Isaacson comes the landmark biography of Apple co-founder Steve Jobs. In iSteve: The Book of Jobs, Isaacson provides an extraordinary account of Jobs' professional and personal life. Drawn from three years of exclusive and unprecedented interviews Isaacson has conducted with Jobs as well as extensive interviews with Jobs' family members, key colleagues from Apple and its competitors, iSteveis the definitive portrait of the greatest innovator of his generation.

About the Author

Walter Isaacson, the CEO of the Aspen Institute, has been chairman of CNN and the managing editor of Time magazine. He is the author of Benjamin Franklin: An American Life and of Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. He lives in Washington, D.C., with his wife and daughter.

Via: Cult of Mac.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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