Apple 2.0

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Nielsen: 51% of iPad use is in bed or in front of the TV

May 19, 2011: 2:40 PM ET

Also with friends (10%), while waiting (9%), in meetings/class (5%) or in the bathroom (4%)

Source: Nielsen. Click to enlarge.

A report issued Thursday by Nielsen compares usage patterns of nearly 12,000 U.S. owners of tablets, eReaders or smartphones.

The key findings, as Nielson sees it:

  • 70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared with 35% of eReader owners.
  • 61% percent of eReader owners use their device in bed, compared with 57% of tablet owners and 51% of smartphone owners.

Forgive us if we assume most of the tablets are Apple (AAPL) iPads and most of the eReaders Amazon (AMZN) Kindles.

The full report is available here.

Below: The same data sliced another way and presented in bar charts.

Source: Nielsen

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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