Apple 2.0

Covering the business that Steve Jobs built

Charting Apple's off-the-chart growth

May 4, 2011: 2:08 PM ET

How can investors wrap their heads around 16 quarters of double-digit growth?

Click to enlarge. Source: Asymco.

To fend off what he calls "superlatives fatigue," Asymco's Horace Dediu posted a pair of charts Wednesday that put Apple's (AAPL) sales and earnings growth in perspective.

The first, at right, assigns color bands to low, moderate, high, very high and exceptional (triple-digit) growth.

The second, below, is a little harder to make sense of, but it shows how much bigger each of the company's product lines is than it was a year ago, and how much more of its revenue Apple is retaining.

"It's easy to become de-sensitized to the scope of these numbers," writes Dediu, "but it bears repeating: the growth has been steadily increasing since 2009."

You can read his full post -- and subscribe to his RSS and Twitter feeds -- here.

Calendar Q1 2010 vs. Q1 2011. Source: Asymco

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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