Apple 2.0

Covering the business that Steve Jobs built

Apple airs second iPad 2 ad

May 4, 2011: 5:55 AM ET

"And if you asked us, we'd say it's just getting started."

Debuted Tuesday night. Available on Apple's (AAPL) YouTube page and at

Below: the first iPad 2 ad, "We believe."


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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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