Apple 2.0

Covering the business that Steve Jobs built

The Apple Store is down

May 3, 2011: 8:33 AM ET

New Sandy Bridge iMacs expected shortly

[UPDATE: The store is back up with new iMacs on display starting at $1,199.]

As expected, Apple's (AAPL) online store early Tuesday displayed its Post-it yellow "We'll be back soon" note, the universal sign that a new product is about to be released.

This time the new entry is widely expected to be an updated iMac, the workhorse Apple desktop that hasn't been refreshed since July 27, 2010.

According to AppleInsider, the new iMacs will "[swap] out the systems' first-gen Core i processors and miniDisplay ports for second-generation Core i chips and the company's new high-speed Thunderbolt port."

Below the fold: AppleInsider's chart showing the diminishing importance of Apple's desktop line vis a vis the MacBook over the past five years.

Source: AppleInsider

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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