Apple 2.0

Covering the business that Steve Jobs built

iPad: Not just for Apple 'fanboys'

April 19, 2011: 2:57 PM ET

A comScore survey of iPad owners finds some surprises in their pockets

Source: comScore

"Though it's frequently assumed that the Apple user base is composed of dedicated Apple 'fanboys'," writes comScore' Mark Donovan, using a term demeaning to Apple (AAPL) users of both sexes, "there's not a tremendous amount of overlapping mobile device access among these users."

That second part takes some unpacking, but its meaning is a little clearer in the spreadsheet at right, released Tuesday as part of comScore's ongoing MobileLens survey series.

Although 27.3% of iPad owners use other Apple products, according to comScore, nearly three out of four do not. Owners of Research in Motion (RIMM) BlackBerrys are the next most represented demographic, at 17.5%. But other smartphones are even more disproportionally represented among iPad owners. LG, for example, has only 3.6% of the U.S. smartphone market, according to comScore, but Americans who carry them represent 12.1% of iPad owners.

The report's other major finding is less surprising: When comScore combined owners of all three mobile iOS devices  -- iPads, iPhones and iPod touches -- they outnumbered owners of phones and tablets running Google's (GOOG) Android devices 37.9 million to 23.8 million. In other words, the iOS market is 59% larger than the Android market, at least in the U.S. A report on the European market is due out in a few days.

Below: comScore's market share chart. The full press release is available here.

Source: comScore

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email Philip
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.95 -0.16 -1.97%
Intel Corp 26.73 -0.43 -1.58%
Microsoft Corp 31.27 -0.17 -0.54%
Ford Motor Co 12.28 -0.25 -2.00%
General Electric Co 19.39 0.17 0.88%
Data as of Feb 22
Index Last Change % Change
Dow 12,938.67 -27.02 -0.21%
Nasdaq 2,933.17 -15.40 -0.52%
S&P 500 1,357.66 -4.55 -0.33%
Treasuries 2.00 -0.04 -1.96%
Data as of 5:40am ET
Most Popular
AT&T CEO pay docked $2 million for T-Mobile debacle
 
PC slump kills HP and Dell's bottom lines
 
The spectrum war's winners and losers
 
Chris Christie to Warren Buffett: Just 'shut up'
 
Home prices at lowest point in more than 10 years
 
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Powered by WordPress.com VIP.