Apple 2.0

Covering the business that Steve Jobs built

1 in 3 choose iPad over TV

April 12, 2011: 6:39 PM ET

And 43% spend more time on their tablet computer than on their laptop or desktop PC

Source: AdMob

This chart is from a survey of more than 1,400 tablet computer users conducted by AdMob, the online advertising company that Google (GOOG) snatched away from Apple (AAPL) in 2009. I missed the report when it was released last week. The extent to which tablets have cut into PC use is surprising.

"I think this trend is really important," wrote reader David Emery, who spotted it on TUAW. "If it continues then computing is in for a huge sea change."

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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