Apple 2.0

Covering the business that Steve Jobs built

35 years of Apple Fools pranks

April 1, 2011: 12:41 PM ET

Starting, I suppose, with the company's founding on April 1, 1976

Click to enlarge. Source: ThinkGeek

Geeky April Fools Day jokes are not my cup of tea. I'm more of a salt in the sugar bowl, electrical tape on the sink sprayer kind of guy. But given Apple's (AAPL) historic link to the first of April, it's hard to let the 35th anniversary of the company's founding go by without a tip of the hat to the two pranksters who started it.

The most elaborate Apple Fools gag we saw Friday was ThinkGeek's Playmobil Apple Store, complete with Genius Bar, tiny Macs and iPads, and a miniature Steve Jobs holding forth in the in-store auditorium. "Fusing for the first time," as the clever accompanying video puts it, "the fun and sensibility of Playmobil with the design cliche and hubris of Apple." See below the fold.

There's plenty more where that came from, though not always so well produced. Techmeme, TechCrunch and Network World have assembled master lists of Friday's pranks, and Network World's Paul McNamara has posted an Apple specific list that goes back 35 years.

UPDATE: If you have a few minutes, check out the prank list curated by David Pogue in Saturday's New York Times.

Below:  ThinkGeek's Playmobil Apple Store video.

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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