Survey: Apple poised for gains in ChinaMarch 29, 2011: 2:22 PM ET
Nokia may be most vulnerable as Chinese cellphone owners upgrade to smartphones
There's good news for Apple (AAPL) in the results of an Alphawise/Morgan Stanley survey released Tuesday.
The survey, conducted among a sample of 2,029 Chinese mobile phone users in February and March, found demand for smartphones to be surprisingly strong. 88% of respondents said they expected the next phone they bought would be a smartphone. And 30% of those who planned to buy a 3G phone said they expected to buy an iPhone, even at its current price. If price were not a consideration, that number would jump to 53%, according to the survey.
Nokia (NOK), currently the vendor in China with the largest 3G market share, is also the one with the most to lose.
Below, a chart of the features respondents said they cared most about, which according to Morgan Stanley's analysis will shift the balance in Apple's favor as Internet use increases.
Also on Fortune.com:
- Morgan Stanley's 'bull case' for Apple: 65 million iPads, $540 a share
- China's love affair with Apple
- Coming soon: 4-5 million Chinese iPhones
[Follow Philip Elmer-DeWitt on Twitter @philiped]