Apple 2.0

Covering the business that Steve Jobs built

Thousands in London queue for iPad 2

March 26, 2011: 11:10 AM ET

The last of five sections of the queue outside Apple's Regent Street store Friday. Video: onlygeek via YouTube

"I only need to say this one sentence to get across the magnitude of this launch," wrote Julian Alexander (AKA Tommo_UK) on Investor Village's AAPL Sanity board Friday evening:

"The lines were bigger than for ANY launch, I have ever seen, for anything, anywhere. Including for any iPhone launched to-date or last year's iPad.

"Simply awe inspiring," he continued. "There must have been several thousand people lining up outside the Regent Street and the Covent Garden stores by the time I checked at 6-7 pm, when the queues were at their peak. They are selling on eBay for up to double the retail price, right now.

"AAPL under $450? What a joke."

Below: The best video I've found of the five-sectioned queue outside Apple's (AAPL) Regent Street store, courtesy of OnlyGizmos. It took the videographer nearly four minutes to walk from one end of the line to the other.

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.