AirPlay's hidden agenda: Apple TV setsMarch 24, 2011: 8:08 AM ET
Steve Jobs may have found a way to get TV makers to put Apple's technology in their sets
Apple (AAPL) is talking to television makers about building a new generation of HDTV sets with Apple TV technology built in.
That's the thrust of the report Bloomberg posted Wednesday that cites "two people familiar with the project" and quotes a Pioneer vice president on the record as saying "Apple connectivity in AirPlay is a blessing for an industry trying to move the needle forward on sales."
AirPlay, for those who missed the import of the brief demo at Apple's Sep. 1 special event, is the company's proprietary technology for streaming audio/video content from Apple mobile devices (iPhones, iPads, etc.) to the Apple TV set-top box.
Apple has been licensing the audio portion of AirPlay to speaker manufacturers for $4 a pop. Now, it seems, it's negotiating with TV makers for the rights to put AirPlay video chips and software in their TV sets.
It sounds like Steve Jobs may have found a way to make money in a market he famously told the audience at All Things D last June that there was no money to be made.
Want a preview of your Apple-branded TV-viewing future? Apple has already created the YouTube video, posted below the fold.
Also on Fortune.com:
- Apple TV: Good news and bad
- Munster: Apple "well positioned" to enter the connected TV market in 2 to 4 years
- Can Steve Jobs unplug cable TV?
[Follow Philip Elmer-DeWitt on Twitter @philiped]