The white iPhone 4, in 94 charactersMarch 14, 2011: 8:52 AM ET
How one Twitter post launched a flood of free publicity for Apple
He's no Steve Jobs -- that's for sure -- but Apple (AAPL) senior vice president Phil Schiller may have set a personal record for how much marketing buzz he can generate per ASCII character.
Responding to a request on Twitter, he let slip that the long-delayed white iPhone 4 will be available this spring.
By Monday morning his 94-character (including spaces) reply had generated more than four dozen news stories and blog posts and was one of the lead items on Techmeme, a closely watched tech news aggregator.
That's nothing compared with what Schiller's boss can do with a single e-mail, but pretty good bang for the buck nonetheless.
Also on Fortune.com:
- Waiting for the great white iPhone
- A white (iPhone) Christmas?
- Apple's amazing, incredible Phil Schiller
[Follow Philip Elmer-DeWitt on Twitter @philiped]