Apple 2.0

Covering the business that Steve Jobs built

Stephen Colbert needs an iPad 2

March 8, 2011: 5:17 PM ET

He's not sleeping. He's not eating. He's not even sleep-eating.

Image: Comedy Central

Stephen Colbert capped his Grammy monologue last year by reaching under his suit jacket and pulling out an iPad -- four days after Steve Jobs unveiled it and two months before it went on sale.

It was, as we wrote at the time, a triumph of product placement.

This year Colbert isn't getting any special treatment from Apple (AAPL). At least not yet. He gave it his best shot in the opening of Monday's Colbert Report.

You can see the bit on Comedy Central's website, or in a YouTube version below the fold.

Via Business Insider.

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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