Apple 2.0

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Video: Conan O'Brien spoofs Jony Ive

March 5, 2011: 6:39 AM ET

Apple's slick promotional videos have become a ripe target for mockery

Source: TBS

Nobody can match the quality of the work coming out of Jonathan Ive's industrial design shop, but his soft-spoken commentaries in Apple's (AAPL) promotional videos are becoming a cliché.

That makes them a ripe target for parody, and on Thursday night Conan O'Brien gave it his best shot.

TBS has posted a short version. A longer version, including O'Brien's finger-wriggling imitation of an Apple nerd, is posted below the fold. It's funnier if you watch the original first. You can get that  here.

Via TechCrunch.

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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