Apple 2.0

Covering the business that Steve Jobs built

Apple is Fortune's 'most admired'

March 3, 2011: 10:05 AM ET

Steve Jobs' company takes top honors for the fourth year in a row

Image: Time Inc.

Pay no attention to that logo behind the ripped-open shirt on the cover of Fortune's current issue.

The magazine's most-admired company -- for the fourth year in a row -- is Apple (AAPL), not IBM (IBM).

"The company's blistering pace of new product releases," writes Shelley DuBois, "has continued to set the bar high for tech companies across the board."

And that was printed before the iPad 2 was unveiled.

You can see her write-up here. The list of 50 most-admireds, which includes No. 2 Google (GOOG) and No. 9 Microsoft (MSFT), is here.

IBM, despite its cover billing, came in No. 12.

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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