Apple 2.0

Covering the business that Steve Jobs built

What the new MacBook Pros mean to Apple's bottom-line

February 25, 2011: 9:53 AM ET

According to one analyst, every 100,000 extra units sold adds 2 cents to Q2's EPS

Apple Inc.

The new crop of MacBook Pros arrived early this year, with six weeks still left to run in Apple's (AAPL) second fiscal quarter.

Last year the line was updated on April 13, well into the company's third fiscal quarter. The two previous refreshes also came in fiscal Q3.

Why is this significant?

Because, as UBS's Maynard Um points out in a note to clients issued Thursday, Q2 is typically the company's weakest in terms of Mac sales.

"So," he concludes, "the accelerated cycle could provide upside to our estimates for this quarter. Every incremental 100k portable Mac units would add ~$0.02 to EPS in FYQ2 assuming slightly lower gross mgns."

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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