Apple 2.0

Covering the business that Steve Jobs built

The MacBook Pros have landed

February 24, 2011: 10:07 AM ET

Photo: Apple Inc.

As widely expected, Apple (AAPL) took the wraps off its new line of MacBook Pros Thursday.

Thunderbolt logo

In addition to faster processors, higher-resolution cameras and FaceTime video chat software, the new models feature Intel's (INTC) new Light Peak input-output technology, which Apple and Intel have re-branded Thunderbolt. It comes in the form of a Swiss Army knife I/O port designed to eventually replace nearly everything -- FireWire, USB, Ethernet and a variety of high-res display standards, including HDMI, DVI and VGA.

Apple advertises Thunderbolt as 12 times faster than FireWire 800 and 20 times faster than USB 2.0. In theory, it allows users to daisy-chain up to six devices without a hub, but before that can happen peripheral makers will need to build a new generation of Thunderbolt-ready products.

Although some critics are already complaining about the 13-inch model's 1280 x 800 screen -- lower-res than the 13-inch MacBook Air -- we suspect that at $1,199 the entry-level MacBook Pro is going to sell like the proverbial hotcakes.

Specs and prices in Apple's press release, below.

Apple Updates MacBook Pro with Next Generation Processors, Graphics & Thunderbolt I/O Technology

CUPERTINO, California—February 24, 2011—Apple® today updated the industry-leading MacBook® Pro family with next generation processors and graphics, high-speed Thunderbolt I/O technology and a new FaceTime® HD camera. Featuring the very latest dual-core and quad-core Intel Core processors, the entire MacBook Pro line is up to twice as fast as the previous generation.*

"The new MacBook Pro brings next generation dual and quad Core processors, high performance graphics, Thunderbolt technology and FaceTime HD to the great design loved by our pro customers," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Thunderbolt is a revolutionary new I/O technology that delivers an amazing 10 gigabits per second and can support every important I/O standard which is ideal for the new MacBook Pro."

Starting at $1,199 the new 13-inch MacBook Pro offers amazing value and performance in a compact design. The highly portable 13-inch MacBook Pro features Intel Core i5 and Core i7 dual-core processors up to 2.7 GHz and Intel HD Graphics 3000. The powerful 15-inch and 17-inch MacBook Pro models feature quad-core Core i7 processors up to 2.3 GHz and AMD Radeon HD graphics processors with up to 1GB of video memory for high performance gaming, pro video editing and graphics intensive applications.

MacBook Pro is the first computer on the market to include the groundbreaking Thunderbolt I/O technology. Developed by Intel with collaboration from Apple, Thunderbolt enables expandability never before possible on a notebook computer. Featuring two bi-directional channels with transfer speeds up to an amazing 10Gbps each, Thunderbolt delivers PCI Express directly to external high performance peripherals such as RAID arrays, and can support FireWire and USB consumer devices and Gigabit Ethernet networks via adapters. Thunderbolt also supports DisplayPort for high resolution displays and works with existing adapters for HDMI, DVI and VGA displays. Freely available for implementation on systems, cables and devices, Thunderbolt technology is expected to be widely adopted as a new standard for high performance I/O.

The MacBook Pro now includes a built-in FaceTime HD camera with triple the resolution of the previous generation for crisp, widescreen video calls. With Apple's innovative FaceTime video calling software, the new camera allows high definition video calls between all new MacBook Pro models and supports standard resolution calls with other Intel-based Macs, iPhone® 4 and the current generation iPod touch®. FaceTime is included with all new MacBook Pro models and is available for other Intel-based Macs from the Mac® App Store℠ for 99 cents. The MacBook Pro lineup continues to feature its gorgeous aluminum unibody enclosure, glass Multi-Touch™ trackpad, LED-backlit widescreen display, illuminated full-size keyboard and 7-hour battery.**

As the industry's greenest notebook lineup, every Mac notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting the standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, are PVC-free and are constructed with recyclable materials.

Every Mac comes with Mac OS® X Snow Leopard®, the world's most advanced operating system, and iLife®, Apple's innovative suite of applications for creating and sharing great photos, movies and music. Snow Leopard builds on more than a decade of innovation and includes multiple features for portable computing such as Multi-Touch navigation, advanced wireless networking, easy file sharing, automated data backup and intelligent power management. The new iLife '11 features iPhoto® with stunning full screen views for browsing, editing and sharing photos; iMovie® with powerful easy-to-use tools to transform home videos into fun theatrical trailers; and GarageBand® with new ways to improve your playing and create great sounding songs.

Pricing & Availability
The new 13-inch MacBook Pro, 15-inch MacBook Pro and 17-inch MacBook Pro are available through the Apple Store® (www.apple.com), Apple's retail stores and Apple Authorized Resellers. The 13-inch MacBook Pro is available in two configurations: one with a 2.3 GHz Dual-Core Intel Core i5 and 320GB hard drive starting at $1,199; and one with a 2.7 GHz Dual-Core Intel Core i5 and 500GB hard drive starting at $1,499. The new 15-inch MacBook Pro is available in two models: one with a 2.0 GHz Quad-Core Intel Core i7, AMD Radeon HD 6490M and 500GB hard drive starting at $1,799 and one with a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive starting at $2,199. The new 17-inch MacBook Pro features a 2.2 GHz Quad-Core Intel Core i7, AMD Radeon HD 6750M and 750GB hard drive and is priced at $2,499.

Configure-to-order options include faster quad-core processors up to 2.3 GHz, additional hard drive capacity up to 750GB, solid state storage up to 512GB, more memory up to 8GB DDR3, antiglare and high-resolution display options and AppleCare® Protection Plan. Additional technical specifications and configure-to-order options and accessories are available online at http://www.apple.com/macbookpro.

Also on Fortune.com:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.