Apple 2.0

Covering the business that Steve Jobs built

Murdoch's The Daily hits iPads today

February 2, 2011: 7:14 AM ET

The aging press baron makes one last bid to capture the eyeballs of the Internet generation

The Guggenheim Museum. Source: Wikicommons

[UPDATE: The free (for two weeks) app is  available here. There's a video tour here. Click here for our live coverage of the event and first impressions of the product.]

At 11 a.m. EST, a museum-full of reporters and analysts will gather amid the Post-Impressionists at the Guggenheim to watch News Corp.'s (NWS) Rupert Murdoch and Apple's Eddie Cue (a stand in for the ailing Steve Jobs) unveil The Daily -- the world's first iPad-only daily "newspaper."

For Murdoch, the 79-year-old Australian-born press baron with properties that range from Fox News and the Wall Street Journal to News of the World and MySpace, The Daily is likely to be his last chance to create a news product for the Internet generation.

For Apple (AAPL), The Daily may be the company's last chance to fix a broken subscription model (see, for example, here) and prove that its tablet computer can be what Jobs told newspaper and magazine publishers it would be: A vehicle with which to halt the industry's downward spiral.

More ink -- and bits -- have been spilled leading up to today's launch than any new publication in recent memory. We've read most of it so that you don't have to.

Below the fold: Links to a few of the choicest bits.

We'll be bringing our iPad to the Guggenheim Wednesday morning and -- the gods of Wi-Fi willing -- hope to file live reports from the event.

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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