Google and MySpace finalize search and advertising deal

December 16, 2010: 11:22 AM ET

Myspace will use the Google Display Network and DoubleClick Ad Exchange going forward.

Google (GOOG) and MySpace (NWS) today announced a continuation of their advertising and search partnership.

In August of 2006, Google and MySpace first joined forces in a $900 million deal that expired this year. News Corp-owned MySpace  no longer commands the power it once did, having been overtaken by Facebook long ago, so the deal won't be nearly as sweet this time around.  Figures weren't given.

Both companies issued statements:

"We're thrilled about renewing our partnership with Google. Their best-in-class technology will continue to provide our consumers with a robust search experience," said Nada Stirratt, Chief Revenue Officer of Myspace. "We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory."

"We're excited to deepen our partnership with one of the largest social Web properties in the world, Myspace," said Henrique de Castro, Vice President of Global Media and Platforms at Google. "We're pleased that our technology will benefit Myspace's users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns."

Presser follows:

http://www.myspace.com/
December 16, 2010 11:00 AM Eastern Time

Myspace and Google Renew and Expand Search and Advertising Agreement

LOS ANGELES & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Myspace and Google, Inc. today announced a multi-year agreement to renew and expand their long-standing search and advertising relationship. Under the terms of the new agreement, Google will continue to power Myspace search and search advertising and will also provide additional display advertising services to enhance the rich entertainment content experience inherent on Myspace.

"We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory."

This agreement brings together Google's expertise in search and advertising with Myspace's strength in social entertainment. Specifically, the agreement provides Myspace with:

  • Web search and search advertising
  • Full display ad solutions (including participating in the Google Display Network and DoubleClick Ad Exchange)

"We're thrilled about renewing our partnership with Google. Their best-in-class technology will continue to provide our consumers with a robust search experience," said Nada Stirratt, Chief Revenue Officer of Myspace. "We look forward to participating in the Google Display Network and DoubleClick Ad Exchange to increase yield across our display ad inventory."

"We're excited to deepen our partnership with one of the largest social Web properties in the world, Myspace," said Henrique de Castro, Vice President of Global Media and Platforms at Google. "We're pleased that our technology will benefit Myspace's users on its newly redesigned site, and that Myspace has chosen our display advertising solution to increase its returns."

About Myspace

Myspace, Inc. is a leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies and games that they love. These entertainment experiences are available through multiple platforms, including online, mobile devices and offline events. Myspace is also the home of Myspace Music, which offers an ever-growing catalog of freely streamable audio and video content to users and provides major, independent and unsigned artists alike with the tools to reach new audiences. The company is headquartered in Beverly Hills, CA and is a division of News Corporation. (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

About Google, Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

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Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

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