Mobclix: Android users are young and they like physical keyboards

November 17, 2010: 3:18 PM ET

Data from over a thousand Mobclix users last month shows some interesting demographics on Android users.

Probably the most interesting stat in the Mobclix survey is that a minority of Android owners prefer a touch screen to a physical keyboard.  That means there is still significant money to be made with slider phones and new devices like the Droid Pro, which have BlackBerry-like keyboards.  Perhaps that is an overlooked reason behind Android's success versus Apple's iPhone.

The list:

  • 60% are under 34, another 30% are 34-49 (seniors don't appear to be big Android users)
  • 8% of the users surveyed switched from an iPhone, 45% switched from a feature phone.
  • Email is still the biggest activity with 37%, Games are 21% while Maps are 8% (browsing?)
  • Only 46% of Android users prefer a touch screen over a keyboard.  That means physical keyboard users are still a significant market for Android phones.
  • Android users spend 1/7th of what iPhone owners spend on in-app purchases. iPhone owners have an average of 28 installed apps vs. Android users who have 17 installed.
  • Android owners are twice as likely to make payments on their devices as other smartphone owners
  • The top 3 games are Angry Birds, Solitaire and Jewels

The survey was done with 1,052 Mobclix ad users during October in the U.S.  Check out the graphic below:

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Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

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