Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs: Game Changer

October 15, 2010: 5:16 PM ET

With Apple's CEO, Bloomberg's documentary team has found a subject worthy of the format

Source: Bloomberg TV

The first of Bloomberg TV's Game Changer series -- the 25-minute biopic on Facebook's Mark Zuckerberg that aired last week -- turned out to be relatively weak tea. Its subject was too young and the story a bit too shallow to justify the breathless voice-over and graphical pyrotechnics.

The Steve Jobs episode that aired Thursday night, and which Bloomberg has now made available online, is a different matter.

Producer Brian Knappenberger and his team have found a story worthy of the format, and they have done a fine job telling it. The narrative is restrained, the archival clips strong and the sound bites from the likes of Steve Wozniak, John Sculley, Robert X. Cringely, Leander Kahney and Guy Kawasaki well chosen.

Bloomberg's best get: Michael Moritz, former Time Magazine correspondent turned Sequoia venture capitalist, who provides much of the intellectual glue that holds the piece together.

The episode is available here, and Bloomberg TV is re-airing it Friday night at 9 and 11 p.m. EDT. If you care about Apple (AAPL), there are worse ways to spend an hour.

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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