Google continues to gain search market share

October 14, 2010: 10:25 AM ET

Data from comScore indicates that Google's core search saw a positive impact from Google Instant.

While search queries were up 4% overall in September from August , Google (GOOG) doubled the industry's gain as a whole, comScore said in a report yesterday.  Google's share was likely bolstered by the new Google Instant which shows results as the user types.

In September, Microsoft's (MSFT) Bing grew 2% while Yahoo (YHOO) lost 5%.  Microsoft now provides search results for Yahoo so consumers may be going directly to Bing if they know the results will be coming through Microsoft's engine anyway.

Microsoft and Facebook announced a deal yesterday to incorporate some of Facebook's social graph into Bing's search results.

Yahoo, after altering  its slideshow navigation to  individual search queries, is crying foul, saying comScore didn't accurately count queries.  ComScore said it adjusted its measurement technique to account for the change, which prevented Google from artificially improving its market share.

Google searches accounted for 65.4% of all U.S.-based searching in August 2010.  That rose to 66.1% in September 2010, according to the comScore report.

Google announces earnings later today.

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Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

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