Apple 2.0

Covering the business that Steve Jobs built

Steve Jobs, Bloomberg TV style

October 13, 2010: 7:57 AM ET

Don't expect any surprises Thursday from the usual cast of commentators

[UPDATE: The show has aired, and to our surprise, it's pretty good. See here.]

In the second of its so-called Game Changer profiles, Bloomberg Television will take a 25-minute look at the legend of Steve Jobs.

Photo: Bloomberg

The show is scheduled to air Thursday Oct. 14 at 9 p.m. EDT.

The first Game Changer, on Mark Zuckerberg, aired last Thursday -- a week after The Social Network offered an historically inaccurate but infinitely more entertaining version of the Facebook creation myth.

If that 25-minute exercise in TV biopic (available here) is any guide, this week's episode is unlikely to offer insights into the kind of things Apple (AAPL) investors most want to know: the state of Jobs' health, who his successor might be and when Verizon (VZ) is finally going to get an iPhone.

Instead, we'll get the usual cast of commentators offering unsurprising soundbites ("This is a gutsy guy") and headsnapping hyperbole ("There wasn't a goat farmer in Afghanistan who hadn't heard about the iPhone").

For a taste of what's ahead, see the teaser here or below the fold:

Future Game Changer episodes will feature Google (GOOG) founders Sergey Brin and Larry Page, Comedy Central's (VIA) Jon Stewart, KKR's (KKR) Henry Kravis, Rapper Jay-Z, Twitter's Biz Stone and Evan Williams, Oracle's (ORCL) Larry Ellison, Craiglist's Craig Newmark, Mosaic's Marc Andreessen and Vogue editor Anna Wintour

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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