Apple 2.0

Covering the business that Steve Jobs built

Apple invades Spain

September 6, 2010: 7:30 AM ET

Source: nar6ns via YouTube

Continuing the expansion of its overseas retail empire, Apple (AAPL) chose Barcelona, the capital of Catalonia, as the site of its first Apple Store in Spain.

Despite the famous Catalan reserve, the opening Saturday in La Maquinista mall was the usual madhouse of winding queues, whooping staffers and over-caffeinated customers (fueled by trays of free espresso).

"I'm in love with this store," proclaims a young enthusiast in one of the videos posted below. "It's a paradise. I want to live here."

A second Spanish Apple Store will open next Saturday in Madrid, according to ifoAppleStore, and a third is scheduled to open next year in Valencia.

Let's go to the videos:

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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