Apple 2.0

Covering the business that Steve Jobs built

11,700,000,000 song downloads and other Apple milestones

September 1, 2010: 4:38 PM ET

Steve Jobs loves to rattle off nice round numbers, and he just delivered a ton of them

Photo: Michael Copeland

Here, in descending order, are the ones we heard at Apple's (AAPL) fall product review Wednesday. Assume each was preceded with a "more than" or "over" unless otherwise indicated.

  • 11.7 billion songs downloaded from iTunes
  • 6.5 billion apps downloaded from the App Store, 200 per second
  • 1.5 billion game and entertainment downloads to the iPod touch
  • 450 million TV episodes downloaded
  • 275 million iPods sold
  • 160 million iTunes accounts (with credit card numbers)
  • 120 million iOS devices sold, 230,000 new activations per day
  • 100 million movies downloaded
  • 35 million books downloaded
  • 12 million songs on the iTunes store
  • 1 million visitors to its 300 (exactly) Apple Stores in a single day
  • 250,000 apps to choose from on the App Store, 25,000 for the iPad
  • 80,000 one-to-one sessions per week

What we didn't hear: Unit sales numbers for the Apple TV, iPod touch, Mac or iPhone.

Anything I missed?

Below: Jobs' 71-minute presentation boiled down to a 100-second video by my colleagues at CNN Money.

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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