Apple 2.0

Covering the business that Steve Jobs built

Apple special event set for Sept. 1

August 25, 2010: 2:11 PM ET

Steve Jobs' annual music-themed event is coming a little earlier this year

Image: Apple Inc.

Invitations to the press went out Wednesday afternoon for a special Apple (AAPL) event Sept. 1 in San Francisco. The text offered no hint of what might be in store, but there has been plenty of speculation leading up to it. Among the new products and services rumored to be on tap:

  • A new iPod touch, possible with a higher-res screen and one or two cameras
  • A new Apple TV, priced at $99 and built around iOS and the iTunes store
  • A 99-cent TV rental service, subject to the agreement of the TV studios
  • A cloud-based iTunes service that makes use of the new data center Apple has been building in North Carolina.

Any or all of this could be wrong, of course. It was only yesterday that Bloomberg Businessweek confidently predicted that the event would take place on Sept. 7.

The text of the invitation:

Please join us for an invitation-only event at the Yerba Buena Center for the Arts Theater in San Francisco on September 1 at 10:00 a.m. Registration begins at 9:00 a.m. Please arrive early. RSVP to

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.