Blackberry Torch: half price claims half bakedAugust 17, 2010: 1:45 PM ET
I can't say how well the Blackberry Torch is selling, but Amazon prices are no indication.
I have no idea how successful the Torch has been since its launch, but Amazon (AMZN) discounts mean absolutely nothing. Amazon discounts every single phone it carries. Analysts at RBC Capital Markets and Stifel Nicolaus say 150,000 were sold launch weekend. That's a better estimate of success. Amazon? Notsomuch.
Just sticking with hot AT&T (T) phones, how about their best Android phone, the Samsung Captivate? $200 at AT&T? $49 at Amazon. HTC Aria? $200 at AT&T, and free at Amazon. It isn't just Amazon either. Another new release, the Sony Xperia X10 is $80 at Wirefly, down from $250 launch at AT&T. It was released yesterday!
The one phone I could find that wasn't heavily discounted was the HTC EVO at $200. Amazon doesn't expect to get shipments of these for a month or two however. Apple (AAPL) is the only manufacturer that doesn't allow its phone to be discounted.
So, the Torch discount at Amazon only means that the Torch is discounted at Amazon. Nothing else.