Apple 2.0

Covering the business that Steve Jobs built

Apple's biggest store opens Saturday

August 6, 2010: 8:15 AM ET

Its 300th retail outlet, in London's Covent Garden, is its most ambitious yet

Photo: Pocket-lint

Londoners were already starting to queue up Friday outside Apple's (AAPL) newest retail outlet -- in Covent Garden -- its fourth in the city and its 300th worldwide. The grand opening is set for Saturday at 10 a.m. GMT.

This is an Apple Store for the record books. Largest and most expensive. Longest Genius Bar. Biggest staff (300 employees). And most elegant interior, restored from its original Welsh stone and English oak, with exposed brick walls and two glass interior staircases.

The entire Fifth Avenue store in New York City would fit inside its three-story central courtyard.

Below: Two videos -- one shot from the inside by Electricpig's James Holland, the other from the outside by ifoApplestore's Gary Allen, the dean of Apple Store reporters. Allen has flown to London the cover the event.

Inside:

Outside:

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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