Apple 2.0

Covering the business that Steve Jobs built

Barack Obama's MacBook Pro

July 29, 2010: 4:54 AM ET

The President may carry a BlackBerry on his belt, but he does his demos on a Mac

Image: WebMD

Here's a nifty piece of product placement for Apple (AAPL): Barack Obama doing a demonstration of healthcare.gov on a MacBook Pro with the Presidential Seal where the glowing Apple logo used to be.

The video, released Wednesday at WebMD, is pasted below the fold.

There were reports when Obama first took office that his campaign staff, accustomed to working on laptop Macs, were dismayed to find the Bush White House equipped with desktops running outdated versions of Microsoft (MSFT) Windows.

In his public remarks, however, Obama tends to play the technophobe, using Apple products as a prop. Take, for example, his commencement speech in May to Hampton University's class of 2010:

"With iPods and iPads, and Xboxes and PlayStations -- none of which I know how to work -- information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation."

Below: Obama's healthcare.gov video.

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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