Motorola takes gloves off with new 'No Jacket Required' ad

July 28, 2010: 10:25 AM ET


Today's New York Times has a gem of an ad from Motorola (MOT) touting its Droid X's antennas vs. a certain someone else's.

"At Motorola, we believe a customer shouldn't have to dress up their phone for it to work properly. That's why the DROID X comes with a dual antenna design. The kind that allows you to hold the phone any way you like to make crystal clear calls without a bulky phone jacket. For us it's just one of those things that comes as a given when you've been making mobile phones for over 30 years."

Last week, Apple (AAPL) continued its Antennagate promotions by uploading a video of the Droid X being held in a death grip fashion dropping bars -- like all phones do.

Apple failed to show the Droid X being touched by flesh and dropping bars/calls, however.  The fix for that weak spot on the exposed iPhone 4 antenna is a 'bumper', now supplied by Apple for free.

Motorola seems to want to point out that its Droid X doesn't need that bumper to keep its signal.

During a FORTUNE Brainstorm Tech interview with Stephanie Mehta, Motorola Co-CEO Sanjay Jha said that in comparison to Apple, "I think Android is innovating at a faster pace."  Following the panel, Jha shared more of his thoughts on Apple when he took part in an online Q&A with participants who watched Fortune Brainstorm Tech virtually.  One asked:

Q: How do you feel about Apple posting video showing its own "death grip" testing of Motorola's new Droid X Smartphone?  It this a fair business practice?  Any intention to respond—if so, how?

Jha answered: "You know, I heard (probably apocryphal) that the most popular voice message on iPhone4 was, "Sorry I can't answer your call, because I am holding my phone!". I don't think this is an issue with Droid X."

Full ad, below:

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Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

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