Apple still allows Admob

July 13, 2010: 6:08 PM ET

The terms of Apple's iOS 4 developer license prohibit data collection from competitors.

Omar Hamoui

At the MobileBeat 2010 conference today, Google's Admob division head Omar Hamoui told reporters that Apple hadn't yet started blocking Admob on its iOS devices.

Apple (AAPL), last month changed the terms of its iOS developer license to prohibit mobile advertising networks owned by competitors (and who rhyme with Noogle) to collect analytics data on their users for the purposes of advertising.

This is an obvious blow to Admob/Google (GOOG), who depends on analytics data to measure and optimize advertising for its customers and developers.

Omar Hamoui said, "They haven't been enforcing (the new regulations) yet. We're very appreciative of that."

Apple might be considering the legal implications as the DoJ has been investigating Apple's competitive practices.

That likely won't last.  Apple didn't invent that clause in its developer agreement for giggles.  It plans to block out Google at some point.  The question is: When?

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Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

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