Apple 2.0

Covering the business that Steve Jobs built

The iPad at The Plaza

June 22, 2010: 4:33 PM ET

Give Eloise some lipstick and she would know what to do with hers

Drawing by Hilary Knight

Starting in September, The Plaza -- which bills itself as New York's "ultimate luxury destination" -- will be offering its guests Apple (AAPL) iPads.

According to a press release issued Tuesday, the devices will come pre-loaded with newspapers and other business-friendly apps, including a "virtual conceirge" that gives guests fingertip control of such services as ordering room service, making restaurant reservations, communicating with the concierge, requesting wake-up calls, exploring NYC destination guides, checking airline schedules and printing boarding passes.

The release doesn't say what happens if guests leave the hotel with an iPad and an extra towel or two tucked in their luggage. Presumably the cost will be added to their bill, along with the usual mark-up.

With rates that start at $845 a night, the folks who hang out at the old stomping grounds of Kay Thompson's Eloise can probably afford it.

Below: An image of the prototype.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.