Apple 2.0

Covering the business that Steve Jobs built

Tech's 10 greatest blind spots

June 2, 2010: 11:17 AM ET

From Apple to Yahoo, Silicon Alley Insider spots the Achilles' heels

Photo: Wikipedia commons

Here's an interesting exercise. Rather than look at what America's leading tech companies do best, why not focus on what they do worst? That's what SAI's Jay Yarow has done in a gallery posted Wednesday. The headlines:

  • Google (GOOG) doesn't get social
  • Apple (AAPL) doesn't get the cloud
  • Twitter's weakness is good product
  • Facebook underestimates the importance of privacy
  • Microsoft (MSFT) doesn't get the Web
  • AOL (AOL) overestimates its brand
  • Yahoo (YHOO) doesn't understand how to market itself
  • MySpace (NWS) doesn't get that it's over
  • eBay (EBAY) doesn't get design
  • Adobe (ADBE) doesn't understand that Flash on a mobile is a lost cause

Yarow's commentary starts here.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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