How to land a job with $6 and Adwords

May 14, 2010: 6:52 PM ET

Alec Brownstein used Google's Adwords to target potential Creative Directors who'd naturally be Googling themselves.

Photo Credit: Mashable

How do you get noticed in the creative world?  You have to get the attention of the Creative Directors who do the hiring at the companies you want to work for.  But how do you target them specifically?  You could stalk them, but that isn't likely going to endear them to you.

Alec Brownstein came up with a pretty clever idea.  Knowing that Creative Directors would be likely to Google themselves (searching for their own names), he bought some ad space on Google for a list of Creative Directors (with unique names) at companies he liked. Total cost: $6.

"Everybody Googles themselves," Brownstein explained. "Even if they don't admit it. I wanted to invade that secret, egotistical moment when [the creative directors I admired] were most vulnerable."

All but one responded.  He got interviews and two job offers.

He now works at Young & Rubicam in New York.   Is this the new way to get noticed on the Internet? This example is bound to spawn others, especially with the impressive results.  Video below.

via Mashable

Posted in: , ,
Join the Conversation
About This Author
Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

Email Seth
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.