Apple 2.0

Covering the business that Steve Jobs built

iPad demand outstrips supply, again

May 12, 2010: 3:06 PM ET

Orders for both Wi-Fi and 3G models pushed back 7 to 10 business days

Source: Apple.com

From the start, Apple (AAPL) has had trouble getting enough iPads in stock.

In March, it couldn't meet its own shipping schedules and had to push back the device's U.S. launch to April. In April, it pushed the international launch back to May.

Even then, Apple has had trouble keeping its retail stores supplied. Three days after the 3G version went on sale, 49 out of 50 Apple Stores reached by Piper Jaffray's Gene Munster had run out.

Last week, online orders were taking 5 to 7 days to ship. Today, according to Apple's online store, they won't ship for 7 to 10 business days.

Apple has said its iPad problem is not supply but demand, which has exceeded its expectations. Munster suspects it's a little of both.

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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