Google to ramp up its spending spree

May 6, 2010: 12:40 PM ET

According to statements in its 10-Q filing, Google plans to accelerate its acquisition rate for the rest of the 2010.

Google has already started the year on a strong buying run, purchasing or announcing the intention to purchase nine companies for a total of $145 million.  That's just the first three months and doesn't include bigger purchases of Admob ($750 million, still waiting on regulatory approval) and On2 ($123 million).

According to the  10-Q filing with the Securities & Exchange Commission, Google (GOOG) intends to pick up that pace.

Gigaom grabs the following quote from the 10-Q:

We expect to increase the number of acquisitions we make in the remainder of 2010 compared to 2009. These acquisitions generally enhance the breadth and depth of our expertise in engineering and other functional areas, our technologies, and our product offerings.

Besides buying companies outright, the Google's Ventures arm has also been spending lavishly, currently listing ten companies under incubation.

Why all of the spending?  Google is battling Apple (AAPL) for mobile and Facebook in social and sees acquisitions as incredibly important to this battle.  To compete, Google has to expand its breadth of its engineering much more than it feels it can do organically.

Apple and Google specifically have been squabbling over hot startups, Apple losing Admob to Google but then snapping up Lala before Google could finish a deal.

With the spending and competition between Valley behemoths at a high point, it is a good time to be a startup in the valley.

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About This Author
Seth Weintraub
Seth Weintraub

Google went from searching the Web to worming its way into nearly every facet of business and government. Seth Weintraub unveils where the company is going, who it's competing with, who it's about to compete with and how market forces push the company to veer or adhere to its Don't Be Evil motto. For 15 years, Weintraub was a global IT director for a number of companies before becoming a blogger.

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