Apple 2.0

Covering the business that Steve Jobs built

Ellen DeGeneres gets a call from Apple

May 5, 2010: 7:46 AM ET

The TV talk show host runs a fake ad for the iPhone. Cupertino is not amused.

"I thought it was funny," she told her audience on Tuesday. "A bunch of people thought it was funny. You know who didn't think it was funny? Yeah, the people at Apple didn't think it was so funny."

Via Engadget's Joshua Topolsky, who suggests that Apple (AAPL) ought to learn how to take a joke.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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