Apple 2.0

Covering the business that Steve Jobs built

How many iPods did Apple sell in Q2?

April 15, 2010: 7:55 AM ET

The third in a series of previews of Apple's results for the second fiscal quarter of 2010

Click to enlarge. Source: Company reports, Piper Jaffray

Earlier this week we sampled the Street's expectations for Apple's (AAPL) iPhone and Mac sales in the fiscal quarter that ended on March 27.

Today we look at the analysts' Q2 2010 estimates for a product line in transition: from simple MP3 players like the classic iPod to pocket-sized computers like the iPod touch.

Apple doesn't break down iPod sales by model in its quarterly reports, so we've relied on Piper Jaffray's iPod touch estimates to draw the chart above.

This quarter, the range in unit sales estimates is narrower than usual, from a high of 11.3 million from Susquehanna's Jeff Fidacaro to a low of 9.1 million from Piper Jaffray's Gene Munster and Morgan Stanley's Katy Huberty. (See below the fold.)

We'll get the official numbers when Apple releases its quarterly earnings on Tuesday, April 20.


Analyst, affiliation iPods (millions) Date of est.
Jeff Fidacaro, Susquehanna Financial 11.30 4/8/10
Patrick Smellie, Apple Finance Board 11.22 4/12/10
Bill Shope, Credit Suisse 11.00 4/8/10
Tavis McCourt, Morgan Keegan 11.00 4/5/10
Turley Muller, Financial Alchemist 10.80 4/12/10
Robert Paul Leitao, Apple Finance Board 10.80 4/12/10
Ben Reitzes, Barclay's Capital 10.70 4/13/10
Ashok Kumar, Rodman & Renshaw 10.50 4/13/10
Brian Marshall, Broadpoint AmTech 10.49 4/11/10
Alexis Cabot, Apple Finance Board 10.42 4/12/10
Daniel Tello, Deagol's AAPL Model 10.40 4/12/10
Peter Misek, Canaccord Adams 10.30 4/9/10
Yair Reiner, Oppenheimer 10.07 4/15/10
Richard Gardner, Citigroup 10.00 4/12/10
Chris Whitmore, Deutsche Bank 10.00 4/5/10
Mike Abramsky, RBC Capital 10.00 4/16/10
Toni Sacconaghi, Bernstein Research 9.94 3/24/10
Scott Craig, Merrill Lynch 9.91 3/5/10
Keith Bachman, BMO Capital 9.88 3/25/10
Doug Reid, Thomas Weisel 9.69 4/12/10
Mark Moskowitz, J.P. Morgan 9.60 4/12/10
Gene Munster, Piper Jaffray 9.10 4/14/10
Kathryn Huberty, Morgan Stanley 9.10 4/16/10

. . . .

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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