Apple 2.0

Covering the business that Steve Jobs built

How many Macs did Apple sell in Q2?

April 14, 2010: 8:15 AM ET

The second in a series of previews of Apple's results for fiscal Q2 2010

Click to enlarge. Source: Company reports

On Tuesday we sampled analysts' expectations for Apple's (AAPL) iPhone sales in the fiscal quarter that ended on March 27. (See here).

Today we look at Q2 2010 estimates for the company's second most important product line in terms of revenue: the Mac.

As with the iPhone, there is a large range in the unit sales numbers we've collected, from a high of 3.36 million from Merrill Lynch's Scott Craig to a low of 2.76 million from Thomas Weisel's Doug Reid. (See below the fold.)

At the low end, that's a 24.5% year-over-year increase in unit sales. The high estimate suggests a 51.6% bump from Q2 2009.


Analyst, affiliation Macs (millions) Date of est.
Scott Craig, Merrill Lynch 3.36 3/5/10
Mark Moskowitz, J.P. Morgan 3.18 4/12/10
Brian Marshall, Broadpoint AmTech 3.11 4/11/10
Toni Sacconaghi, Bernstein Research 3.10 4/14/10
Ben Reitzes, Barclay's Capital 3.08 4/13/10
Kathryn Huberty, Morgan Stanley 3.05 4/16/10
Mike Abramsky, RBC Capital 3.05 4/16/10
Turley Muller, Financial Alchemist 3.03 4/12/10
Robert Paul Leitao, Apple Finance Board 3.01 4/12/10
Ashok Kumar, Rodman & Renshaw 3.00 4/13/10
Bill Shope, Credit Suisse 3.00 4/8/10
Richard Gardner, Citigroup 3.00 4/12/10
Patrick Smellie, Apple Finance Board 2.99 4/12/10
Daniel Tello, Deagol's AAPL Model 2.95 4/12/10
Peter Misek, Canaccord Adams 2.90 4/9/10
Gene Munster, Piper Jaffray 2.90 4/14/10
Chris Whitmore, Deutsche Bank 2.90 4/5/10
Tavis McCourt, Morgan Keegan 2.90 4/5/10
Keith Bachman, BMO Capital 2.81 3/25/10
Jeff Fidacaro, Susquehanna Financial 2.79 4/5/10
Alexis Cabot, Apple Finance Board 2.79 4/12/10
Yair Reiner, Oppenheimer 2.77 4/5/10
Doug Reid, Thomas Weisel 2.76 4/12/10

. . . .

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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