Apple 2.0

Covering the business that Steve Jobs built

Video: The iPad hits prime time TV

April 1, 2010: 6:35 AM ET

Apple's tablet computer made two big appearances Wednesday night -- on ABC, naturally

Image: ABC

ABC, which is owned by Disney (DIS), whose largest stockholder is Steve Jobs, CEO of Apple (AAPL), gave the iPad two big fat plugs on prime time television last night:

  • An exclusive 2 minute sneak peek on World News with Diane Sawyer that includes glimpses of a new musical instrument by Ge Weng, creator of the Ocarina on the iPhone
  • A shameless bit of product placement on the sitcom Modern Family in which the Phil Dunphy character gets the birthday present he didn't dare wish for and celebrates by blowing out some virtual candle. "Who's ready for the first day of the rest of their lives!"

Videos -- unless ABC has decided it doesn't want them to go viral -- below the fold.

Via Engadget, posted with vodpod
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[Follow Philip Elmer-DeWitt on Twitter @philiped]
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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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