Apple 2.0

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Apple surges on Verizon iPhone report

March 29, 2010: 6:39 PM ET

A story in the Wall Street Journal sends shares up 2.75% in after-hours trading

Rumors that Apple (AAPL) is developing an iPhone for Verizon (VZ), which have been circulating for nearly two years, picked again in the last week. One source has been telling any reporter who would listen that Verizon tech support is already being trained to support the new device.

But it took a story in the Wall Street Journal, posted online after the market closed Monday, for the Street to take the rumors seriously.

The stock, which closed at yet another all-time high of $232.39, jumped as much as 6.41 points (2.75%) in after-hours trading.

The Journal story, reported by Yukari Iwatani Kane, Ting-I Tsai and Niraj Sheth, cites unnamed "people briefed on the matter" and offers several new details. Among them:

  • The new model would be built around the CDMA cellular protocol that Verizon uses, rather than the GSM technology used in today's iPhones or the 4G (Long Term Evolution) network¬† Verizon has said it is building.
  • It would be manufactured by Pegatron Technology Corp., the contract manufacturing subsidiary of Taiwan's ASUSTeK Computer Inc., rather than Hon Hai, Apple's regular iPhone contractor.
  • Mass production is set to begin in September, although the Journal is not clear when Apple might make it available for sale.

It's been widely reported that Apple is preparing a second new iPhone -- a successor to the iPhone 3GS -- and the Journal's sources say this phone should be ready for release this summer.

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[Follow Philip Elmer-DeWitt on Twitter @philiped]

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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