Apple 2.0

Covering the business that Steve Jobs built

Apple invites press to 'latest creation'

January 18, 2010: 12:54 PM ET

E-mails were sent Monday for an unveiling in 10 days. Is this their long-awaited tablet?

Image: Apple Inc.

It's official now: Apple's (AAPL) newest product will be unveiled Wednesday, Jan. 27, in San Francisco.

The e-mail invitation, sent at noon on Monday, reads in full:

Please join us for an invitation-only event at the Yerba Buena Center for the Arts Theater in San Francisco on January 27 at 10:00 a.m. Registration begins at 9:00 a.m. Please arrive early. RSVP to rsvp_media@apple.com.

The event will mark either the worst-kept secret in Silicon Valley -- the unveiling of the tablet computer about which rumors have been swirling since 2002 -- or a set-up for the biggest let-down in the company's 32-year history.

For a brief history of the product's development, see The Week's comprehensive rumor timeline. For an intriguing summary of Apple's tablet-related patents, see Patently Apple's The Tablet Prophecies.

See also:

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Posted in: , ,
Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email Philip
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.95 -0.16 -1.97%
Microsoft Corp 31.27 -0.17 -0.54%
Ford Motor Co 12.28 -0.25 -2.00%
General Electric Co 19.39 0.17 0.88%
Citigroup Inc 32.36 -1.00 -3.00%
Data as of Feb 22
Index Last Change % Change
Dow 12,938.67 -27.02 -0.21%
Nasdaq 2,933.17 -15.40 -0.52%
S&P 500 1,357.66 -4.55 -0.33%
Treasuries 2.00 -0.04 -1.96%
Data as of 7:25am ET
Most Popular
Fear of Iran is inflating gas prices
 
Consumer Privacy Bill of Rights
 
AT&T CEO pay docked $2 million for T-Mobile debacle
 
White House pushes online privacy bill of rights
 
Million-dollar foreclosures rise as rich walk away
 
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.
Powered by WordPress.com VIP.