Macs top Amazon’s ‘Most Gifted’ list


Philip Elmer-DeWitt is a senior editor at Fortune.

Some computer wishes seem to have come true this holiday season

Last time we looked -- on the eve of Cyber Monday -- there was a conspicuous discrepancy in Amazon's (amzn) computer department between the "Most Wished For" and "Most Gifted" machines. Customers may have been hoping for Apples (aapl), but it looked like they were getting Toshibas, Acers and Hewlett Packards (hpq) instead.

One month later, on Christmas morning, that discrepancy had all but disappeared. MacBooks occupied the top two spots -- and four of the top ten spots -- on both the "Wished For" and "Gifted" notebook lists.

On the desktop side, Macs had the top two spots on both lists, although six of the top 10 "Most Wished For" were Macs and only five ended up among the top 10 "Most Gifted." And although the 27-inch iMac was the "Most Wished For" desktop, the 21.5-inch version was the model that got "Most Gifted."

On Amazon's "Bestseller" lists — a broader measure of what's been purchased on America's largest online retail store — an iMac and Mac mini were the No. 1 and No. 2 desktops, but a $510 HP had edged out the $1,100 MacBook Pro on the laptop list.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions